When you combine search engine optimization and Social Media marketing tactics then you are bound to get significant benefits out of it. Think of it in this way, that you have useful blogs, videos, images etc but they cannot be discovered while searching. This means that you’ve lost the opportunity to reach an audience. Social media marketing will get you the desired audience.
To increase the brand’s visibility in search results, social interaction and media sharing amongst social network participant is very important. This can be done through blogs posts, videos, profiles or other media.
My Social media optimization campaign will focus strongly on optimizing your brand’s presence on all the major social networks like Facebook, Twitter, linkedin, google plus and pinterest etc. When it comes to social media optimization you need to know that persistence is vital here.
I will use my networks to promote you content on various social networks. This will give a dramatic uplift to your search engine rankings. To optimize a site for social media the linkability of its contents need to be increased. A great way to do so is by adding a blog.
Another way to increase the number of visitors is to help your content travel. I will submit all the video files, audio files etc that you have to the relevant sites. This will help your content to travel further and ultimately you will get links back to your site.
As we know the social media is a two way street. So you can also join the conversation. If you will converse with the community it will give you a lot of benefits. You will be able to create awareness and this kind of communication will also prolong your buzz.
You can be in trouble if you don’t know your target audience. Well, who would not want that his product be used by everyone but at the same time you need to be realistic. My focus will be on the audience that you can appeal to and not on the audience you can’t.
I will also work on to make your website social media friendly. There are certain social media factors that can be added to a website. These factors would increase the attractiveness for sharing and engagement. Shareable websites attract attention and gain traffic and links.
It’s not a secret that the social media is changing by the minute. You need to make sure that you keep up with the new products, tools and challenges. So if you’ll be proficient it will always give you the competitive advantage and you would stay ahead of others.