Off page refers to the linking from other websites to your web page. It deals with everything that is not related to the actual pages of your website. I will build up more links to your website to increase your ranking. I will also focus on getting partners or other websites to link back to your website. To increase your page ranking on the search engine I would use the following effective techniques:
- Articles submissions
- Local Directories submission (Google, yahoo, bing etc)
- Web 2.0 posting and updating
- Forums postings
- Email Marketing
- Video optimization, submission and Marketing
1. Article submission
Article submission is one of the ways that will help you drive traffic to your site. I will submit your articles on popular Article Directory sites like Now Public, Ezine, Go Articles etc. You will gain more links to your website by the submission of the articles which are written by you.
2. Local Directories submission
This is one way trough which local businesses can be found. If you want to be found online then it is very important that you are listed to every directory possible. I have made the list of almost all of the popular directories on the internet. I will list your company to these online directories and you’d be able to gain new customers.
3. Web 2.0 posting and updating
This method will allow user to user interaction and communication. It will help you gain more funding, affect more lives and also help nonprofits to operate more efficiently. The tools include social networking applications, blogs, RSS etc.
4. Forums postings
I will find the forums that are related to your website’s niche and you would get you involved with that community. The best way to get involved is by answering the questions that people ask, reply to threads and offer advices. By doing so you would build a reputation as someone who is expert in that niche.