Explaining Major Google Algorithm Updates | Arslan rauf :

Explaining Major Google Algorithm Updates



There is Google algorithm update almost every day. Let’s discover some facts about each of the updates and how to adjust.

  1. Panda

Launch Date

February 24, 2011

Hazards

  • Thin and low quality
  • Duplicate or plagiarized content
  • Keyword stuffing
  • User-generated spam

How It Works

Panda works by assigning “quality score” to web pages which are then used as a ranking factor afterward. Initially, it was used as a filter instead of part of Google’s ranking algo, but was integrated into the core algorithm officially in January 2016. Panda rollouts are very common, so the penalties and recoveries now take place quickly.

How To Adjust

Check the site for content duplication, poor quality content and keyword stuffing. For e-commerce site use original images as much as possible and use user reviews to make unique product descriptions.

  1. Penguin

Launch Date

April 24, 2012

Hazards

  • Spammy links
  • Overly-optimized anchor text links

How It Works

It down-ranks the sites with manipulating links. During late 2016, Penguin became part of Google’s core algorithm.

How To Adjust

Monitoring the link profile’s growth and using the backlink checker for regular audits can help in adjusting.

  1. Hummingbird

Launch Date

August 22, 2013

Hazards

  • Keyword stuffing
  • Poor quality content

How It Works

It helps Google interpret search queries in a better way and gives the results relevant to the searcher intent. If the words that searcher entered are not matching then it helps a page to rank for a query with a natural language processing depending on latent semantic indexing, co-existing terms, and synonyms.

How To Adjust

Extending the keyword research and concentrating over concepts, instead of keywords will adjust it.

  1. Pigeon

Launch Date

July 24, 2014 (US) and December 22, 2014 (UK, Canada, Australia)

Hazards

Poor on-page and off-page SEO

How It Works

It affects the searches having user’s location. It created a close connection between the local algorithm and the core algorithm. Local results are ranked with traditional SEO factors.

How To Adjust

Run an on-page analysis and for off-page SEO, get listed in quality business directories.

  1. Mobile

Launch Date

April 21, 2015

Hazards

  • Unavailability of a mobile version of the page
  • Low mobile usability

How It Works

It ensures that there is a top ranking of mobile-friendly pages for mobile and unoptimized pages are down-ranked or filtered out from the SERPs.

 How To Adjust

Concentrate on speed and usability. Having Google’s mobile-friendly test can tell you about the aspects of the page’s mobile version to be improved.

  1. RankBrain

Launch Date

October 26, 2015

Hazards

  • Lack of query-specific page relevance
  • Thin content
  • Bad UX

How It Works

It is part of Google’s Hummingbird algorithm and makes Google interpret queries especially those that have unclear meaning and provides best-matching search results.

How To Adjust

Optimize content for relevance and comprehensiveness with competitive analysis.

  1. Possum

Launch Date

September 1, 2016

Hazards

Tight competition in the target location

How It Works

Its purpose was to diversify the local results. It also ensured that the spam is prevented from ranking.

How To Adjust

Extend the keyword list and do location-based rank tracking.

  1. Fred

Launch Date

March 8, 2017

Hazards

Shallow, content containing affiliates and ads

How It Works

It targets websites violating Google’s webmaster guidelines. The websites usually include blogs with low-quality posts.

 How To Adjust

If there are ads then the content should be of high quality.